Blog - ChicFlicks
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ChicFlicks

Tips, stories, and video in today's changing world.

Video Marketing Case Study – Facebook Live Video

How a Facebook Live Strategy brought new business and awareness to Tasha Belix, child psychologist   The Rundown: Tasha Belix and I have been talking about video for a couple of years. I sent a proposal after our first meeting in 2015, but it died on the vine. Tasha, who was still building her signature program, B'Teen Girls, a groundbreaking program for girls ages 9-12, was not yet ready to take the plunge into video. Earlier this year, I ran into Tasha at an event, and she was enthusiastically asking me questions about Facebook Live. What did I know? Could I teach her...

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How video marketing can be like the best frozen yogurt

Are you ever really satisfied with just plain froyo? Probably not, and with video marketing, more toppings means a more fulfilling experience.   Plain Run of the mill, one flavour only. Boring. If you only ever create one video, don't anticipate much action. That's like having vanilla frozen yogurt every single time you go the shop. Mix it up a bit. If you can't afford a double scoop, add some flavour with live or DIY video.   Plain with Chocolate Sauce Saucy, but safe. You can sweeten your one video by running it through an editor. If possible, add another layer of interest to your video with some...

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Why you cannot ignore Facebook Live

Literally and figuratively, Facebook Live is in your face. And your news feed.   Video has taken over Facebook. With 1.5 billion daily users and viewers spending on average 3X longer watching live video broadcasts than native video uploads, Facebook Live is a vital part of any social media video strategy.  As a page owner, if you want your fans, or potential clients to see what you have to offer, you need to integrate Facebook Live into your marketing plan. Facebook is favouring live video in the news feeds, and even one live video can boost your business page into the timeline. More than...

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How Animated Video Brings New Clients to Visions Applied

I recently completed an animated video for a company called Visions Applied in Clearwater, Florida. Owner Dianne Allen was revamping her business and her website, and wanted an animated video to be featured on the home page. Animated video can be expensive to produce, but ChicFlicks offers affordable solutions for those who don't want a traditional video or don't have the generous budget required for a drawn-from-scratch animated video. I started with a discovery call with Dianne so I could better understand her vision for video. We talked about her clients, what they love about working with her, what her mission is...

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The value of adding a virtual pass to your event

You've spent countless hours planning your event. Your speakers are lined up, your sales page is open to the public, you are refreshing your browser and watching the ticket sales. But you've also been receiving emails from people who have other plans the same day as your event. People will be out of town, or do not have the financial resources required to travel. The world is so connected to the internet, it would be easy to bring your event to those who cannot be physically present with a virtual pass. Virtual attendees are the fastest growing segment in the conference/meeting/event realm. Offering...

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Create business video in minutes with YouTube’s Director App

I am probably the only pro video producer who gets excited about DIY video platforms. I believe everyone should be using video to boost their business, and if DIY is what is affordable at the start, then by all means, have at it. When YouTube launched their Director for Business app last year, I just about lost my mind with glee. This app (only available for iPhone at the time of writing) turns anyone into a video director. The app is free and really simplifies the video production process by spoon-feeding you all the details. The app offers more than...

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THROUGH MY LENS: HOW I ACCIDENTALLY BECAME A TV HOST AT 50

I virtually met the author of this story, Carole Parsons Schafer, in 2011, through Twitter. We did not meet IRL until 2014, when she came to Calgary to visit family. Carole exudes energy and fun from the moment you meet her. It came as no surprise to me when she landed an ideal gig as the host of a local fitness program. That's the crazy thing about life: you never know where your journey will take you. Here's Carole's story.   At the age of 50 there’s not much that I thought scared me. But this past summer, I found myself staring down...

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Video Marketing in the house

Is your business creating video for the right audience? We all know that video marketing is a critical tool for our businesses. YouTube continues to be the most popular platform, but Facebook has been gaining momentum and now has more video uploads than YouTube. Businesses of all sizes should be looking at where the marketing budgets are being spent; marketing departments need to seriously consider creating video campaigns; social media teams need to know what are the top video platforms. Video can be more than just a medium to reach new customers. Companies are now building in-house production teams with the goal of...

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Video production vs Video marketing – What’s the difference?

There is a defined difference between a video production company and a video marketing agency. You need to know which one you need.   Let me toot my own horn here, right from the start. ChicFlicks is a unique company, not just because of the name. We combine the skills of a video production company with the savvy of a video marketing agency in order to maximize your video spend. Here are the most important distinctions between a video production company and a video marketing agency. A video production company only focusses on the nuts and bolts of your video: The camera equipment The script ...

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NEW SERIES: Through My Lens – Stories of how video impacts your business

A brand new series that gives my clients the spotlight to share how video made an impact, professionally or personally.   While I am a fan of case studies, a number of my clients are in highly competitive fields and are reluctant to share their marketing strategies with the world at large. I can totally respect that since most people don't want to read a lengthy case study anyways. The format of Through My Lens (#throughmylens) will be fluid. Sometimes the story will be in-depth and lengthy. Other posts will be brief and presented in a list format. What I want you to...

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