ChicFlicks

Tips, stories, and video in today's changing world.

Girl Crush: Rada Chalfin

Who: Rada Chalfin, fashion-forward, closet-cleaning, style consultant who will cull your closet, telling you to toss that sweater from 2001.  Rada knows the rules of fashion aren't one size fits all. Why I crush: Rada has such great energy and her videos on the Style U Best Facebook page make sense to anyone who watches them. Rada has no fear about telling it like it is, but she genuinely wants every woman to embrace her shape and wear only the clothes that suit her best. Her accent is charming, and reminiscent of my childhood, where I was surrounded by string women who...

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Girl Crush: Yvonne Laanstra

Who: Yvonne Laanstra, certified in many things including colour co-ordinating, interior decorating and home staging. In short, she can make ugly seem glorious and harmonious (my words, btw). Realtors love her for her staging finesse.   Why I crush: Yvonne is a lovely person, right through to her core. She continually surprises me with her fearless approach to anything she sets her mind to. She is a dreamer and a doer, and she inspires me daily. She jumps on board with all my crazy ideas and has been a supporter since the day we met. And here is a secret: Yvonne journals like...

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Girl Crush: Julie Van Rosendaal

Who: Julie van Rosendaal, food celebrity, blogger, cookbook writer, and producer of the my favourite recipe newsletter on Dinner With Julie. Why I crush: Julie is my favourite celebrity who doesn't think she is famous. Her modesty is legendary and she will blush when you draw attention to her mad skills in the kitchen. She is not shy about her passion for food and cooking, though. The recipes she shares on her website are infused with stories of live and great memories and that is exactly what food should be about. As a bonus, the recipes are totally do-able and don't require trips...

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Girl Crush: Dina Ferreira Stoddard

Who: Dina Ferreira Stoddard, creative genius behind Klutch Photography.com, mom of two girls, big personality (with killer halloween makeup skills)  Why I crush: Dina and I lived in the same neighbourhood in British Columbia, Canada. She has moxie - for real. She has so much energy and her love for life is infectious. She can laugh at herself and her two daughters, and has happiness written all over her. She has mad talent as a photographer and I will forever treasure our family photo session where she was able to capture the essence of motherhood: wiping a stray booger from my son's...

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Girl Crush: Katie Krimitsos

[caption id="attachment_23143" align="alignright" width="150"] © Jessica Leigh Photography[/caption] Who: Katie Krimitsos, founder of Biz Women Rock, podcaster, tireless cheerleader of women entrepreneurs. Why I crush: Katie and I have never met in person, unless you count our video chats. She is a champion of women in business, a mom to an adorable little girl and a partner in biz and life to her husband Chris. Katie has infectious energy and a laugh that makes anyone smile. She works hard, sets lofty goals and always has an eye on what's next. She shows up in sweaty, post-workout glory on Facebook Live because she...

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Making sense of YouTube analytics

Maybe it's just me, but I can get lost in analytics like a scrapbooker gets lost in Pinterest.   Don't get me wrong, it's not that I am a numbers geek. I get easily overwhelmed by too much information, especially when I can drill down into minutiae and play with parameters. I could easily spend hours trying to navigate through Google analytics and still only know what my most popular blog was last month. But it's a whole different story when it comes to YouTube analytics. The video-sharing platform makes is so simple to discover who is watching your videos, where they...

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https://chicflicks.ca/tasha-belix-live/

Video Marketing Case Study – Facebook Live Video

How a Facebook Live Strategy brought new business and awareness to Tasha Belix, child psychologist   The Rundown: Tasha Belix and I have been talking about video for a couple of years. I sent a proposal after our first meeting in 2015, but it died on the vine. Tasha, who was still building her signature program, B'Teen Girls, a groundbreaking program for girls ages 9-12, was not yet ready to take the plunge into video. Earlier this year, I ran into Tasha at an event, and she was enthusiastically asking me questions about Facebook Live. What did I know? Could I teach her...

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How video marketing can be like the best frozen yogurt

Are you ever really satisfied with just plain froyo? Probably not, and with video marketing, more toppings means a more fulfilling experience.   Plain Run of the mill, one flavour only. Boring. If you only ever create one video, don't anticipate much action. That's like having vanilla frozen yogurt every single time you go the shop. Mix it up a bit. If you can't afford a double scoop, add some flavour with live or DIY video.   Plain with Chocolate Sauce Saucy, but safe. You can sweeten your one video by running it through an editor. If possible, add another layer of interest to your video with some...

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Why you cannot ignore Facebook Live

Literally and figuratively, Facebook Live is in your face. And your news feed.   Video has taken over Facebook. With 1.5 billion daily users and viewers spending on average 3X longer watching live video broadcasts than native video uploads, Facebook Live is a vital part of any social media video strategy.  As a page owner, if you want your fans, or potential clients to see what you have to offer, you need to integrate Facebook Live into your marketing plan. Facebook is favouring live video in the news feeds, and even one live video can boost your business page into the timeline. More than...

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https://chicflicks.ca/tasha-belix-live/

How Animated Video Brings New Clients to Visions Applied

I recently completed an animated video for a company called Visions Applied in Clearwater, Florida. Owner Dianne Allen was revamping her business and her website, and wanted an animated video to be featured on the home page. Animated video can be expensive to produce, but ChicFlicks offers affordable solutions for those who don't want a traditional video or don't have the generous budget required for a drawn-from-scratch animated video. I started with a discovery call with Dianne so I could better understand her vision for video. We talked about her clients, what they love about working with her, what her mission is...

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