ChicFlicks

Tips, stories, and video in today's changing world.

How to shape your video content to your ideal client

Crafting your ideal avatar story will steer your video content in the right direction   When you think about adding video to your marketing mix, it's not enough to just shoot a video, post it on your site and hope for the best. You need to start the process by really knowing who your ideal client is and what problem you are specifically solving. Before you turn on the camera, a worthy exercise is to tell your ideal client story in as much detail as possible. Take time to consider every part of the client story - age, gender, profession, hobbies, family unit,...

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Reaching your audience with animated video

Using animated video, you can create a hub of video content without ever stepping in front of the camera   Over the last year, Chicflicks has seen an increase in the demand for animated video. The applications have been as varied as the custom characters we create. Our clients have reached out, searching for an interesting way to stand out from their competitors. Chicflicks is currently in the midst of creating a 10-video animated series for Nusite, a Toronto-based basement waterproofing and underpinning company. The first video introduced the company, and within a month,  the video had more than 23,000 views.  Part of the...

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Appreciating your Business Bullies

When confronted with a business bully, do you fight or flee?   Something happened this week that left me really bothered. I should note that there is a good chance the subject will read this posting, but I won't be silenced by fear. What started off as a collaborative conversation, quickly turned ugly. After a few minutes of friendly conversation, I found myself holding the receiver to my ear while I listened to the other party raise their voice from urgent to outright yelling in my ear. I couldn't get a word in, and I felt myself getting angry that I was unable...

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Video & Millennials: Marketing to a visual generation

Millennials are quickly becoming the decision makers for B2B transactions As they forge ahead in their career paths, 73% of millennials are involved in directing the product or service purchases at their companies. Millennials are being trusted with making decisions for everything from paper clips to professional services. A recent study from marketing firm Sacunas examined the buying habits of millennials in a B2B context and their findings confirmed that this digitally savvy demographic makes purchasing decisions based on discovery from search engines, vendor websites and social media. Having grown up with technology at their fingertips, millennials turn to digital channels in the initial...

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THE PROFILE VIDEO MINI SESSIONS

A greeting video on your webpage or social media profile enables immediate connection with your network. When I posted my video to my LinkedIn profile, my views increased by 80% over the previous week. The next week, views increased by another 30%. We all know the power of video, and in my mission to make professional video accessible to all, I am pleased to be able to offer the Profile Video Mini Sessions. These mini sessions are only available for one day, and only 5 spots are available. You'll have 60 minutes in front of the camera to deliver your pitch, scripting support to ensure...

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How to be an almost pro video editor without pricey software

YouTube has been rolling out features you didn't even know existed As the number 2 search engine, and still the most popular source for video, YouTube has value for any business owner. The platform is more than just a player, or the place to learn how to change a flat tire. Over the last few years, and especially in the last 18 months, while everyone has been watching video metrics on Facebook (myself included), YouTube has been adding stellar features to the platform that have gone un-noticed. Unless you are already a YouTube video creator (which I am) and have been...

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The stories I never knew

What's your family story?   My maternal grandfather died when I was 11. I don't have a lot of memories around spending time with him. I used to go to my grandparent's apartment - and then condo  - every Friday after school to celebrate the Sabbath. I would get to their place just in time to watch The Price is Right with my grandfather in his room. Yes, they each had their own bedroom. As a child, I didn't think twice about that setup. It was only after he was gone and the room sat untouched that I thought it was odd for married...

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Measuring the ROI of video

As business owners, we want to know the ROI of everything I am asked these 3 questions almost daily: Is DIY video okay? What's the best place to put my video? How do I know if my video is working? These three questions can be drilled down into the core question of "What is the ROI (return on investment) of video?". The answers to those questions will have a direct effect on your business and can be a insightful measure of the performance of your website, your social media and your video. Your ROI can be measured by the amount of effort, planning and choices you...

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How to match video content to marketing goals

Before diving into video creation, know the purpose of your video. We are all guilty of making the same mistake: we know we need video to help our business grow, so we just create whatever we can to build our presence. The problem with this scenario is that video with no guided purpose is a waste of time and money. If you don't know what your video is supposed to do for your business, your potential clients won't have any idea either. Your video content needs to be a part of your bigger picture marketing goals. Set your goals for video and make...

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Employee Generated Video Content

Employee Generated Video (EGV) isn't just good for business. It's good for your employees. As a business owner, you already know the value of video and how it can help your business grow. But if you do not have an in-house creative team or a production crew, the most logical place to turn is to your employees. This form of INSOURCING is invaluable, not only for the content your staff will generate, but for the morale boosting qualities inherent in an exercise that empowers employees to take control. EGV Boosts Employee Morale EGV can be magical for your team. Not only will it encourage your...

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