Social Video

https://chicflicks.ca/tasha-belix-live/

Video Marketing Case Study – Facebook Live Video

How a Facebook Live Strategy brought new business and awareness to Tasha Belix, child psychologist   The Rundown: Tasha Belix and I have been talking about video for a couple of years. I sent a proposal after our first meeting in 2015, but it died on the vine. Tasha, who was still building her signature program, B'Teen Girls, a groundbreaking program for girls ages 9-12, was not yet ready to take the plunge into video. Earlier this year, I ran into Tasha at an event, and she was enthusiastically asking me questions about Facebook Live. What did I know? Could I teach her...

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Why you cannot ignore Facebook Live

Literally and figuratively, Facebook Live is in your face. And your news feed.   Video has taken over Facebook. With 1.5 billion daily users and viewers spending on average 3X longer watching live video broadcasts than native video uploads, Facebook Live is a vital part of any social media video strategy.  As a page owner, if you want your fans, or potential clients to see what you have to offer, you need to integrate Facebook Live into your marketing plan. Facebook is favouring live video in the news feeds, and even one live video can boost your business page into the timeline. More than...

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Create business video in minutes with YouTube’s Director App

I am probably the only pro video producer who gets excited about DIY video platforms. I believe everyone should be using video to boost their business, and if DIY is what is affordable at the start, then by all means, have at it. When YouTube launched their Director for Business app last year, I just about lost my mind with glee. This app (only available for iPhone at the time of writing) turns anyone into a video director. The app is free and really simplifies the video production process by spoon-feeding you all the details. The app offers more than...

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THROUGH MY LENS: HOW I ACCIDENTALLY BECAME A TV HOST AT 50

I virtually met the author of this story, Carole Parsons Schafer, in 2011, through Twitter. We did not meet IRL until 2014, when she came to Calgary to visit family. Carole exudes energy and fun from the moment you meet her. It came as no surprise to me when she landed an ideal gig as the host of a local fitness program. That's the crazy thing about life: you never know where your journey will take you. Here's Carole's story.   At the age of 50 there’s not much that I thought scared me. But this past summer, I found myself staring down...

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The Accidental Video Producer

When I make an accidental discovery, I just want to share it immediately.   I use my smartphone a lot. For work, for play, for research, for communication, for payments, and for social. I am not different from anyone else who lives by and loves their device. I also like to think I am just above the intermediate level when it comes to being tech savvy. So when I discover something that has been in front of my face for a long time, I feel sheepish.Until I realize the implications said feature has for business. Then I get excited. I won't make you wait...

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The Top 3 Video Platforms for 2017

Once you've created video for your business, you need to know where to share it. You cannot be in business these days without having heard about how wonderful video can be for conversion. Everything you've heard is true: product videos can increase purchase intent by as much as 80%; home page videos can keep visitors on your website 2 minutes longer; about me videos can build immediate trust. You've done all the right things: gave your marketing department the go-ahead to add video to the mix, planned your content strategy and  hired a video production company. Your video is shot and edited...

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Facebook Video: Do you know where your clients are?

If your clients are on Facebook, that's where you need to park your video. Last year, ChicFlicks created a video for Leadership Matters, highlighting one of the summer camps offered to children. We parked the video on YouTube and the company website. There was moderate traffic to both sites. With the growth of Facebook video, I advised my client to upload the video directly to that social media platform. Leadership Matters did just that, and made the decision to allocate a moderate budget to promoting the video. After less than a week, the view count is over 2,000. Considering the target market for the summer camps, using...

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https://chicflicks.ca/tasha-belix-live/

Video Marketing Case Study – Facebook Video

How Canada Rail Vacations used Facebook to launch a video The Rundown: Since 1995, Canada Rail Vacations has been creating custom "trips of a lifetime" through the Canadian landscape. Their specialty is creating exciting rail vacations using the world-acclaimed Rocky Mountaineer train, a two-day, all daylight rail journey through Canada’s West and the Canadian Rockies. After hiring ChicFlicks to create 15 FAQ videos and a welcome video, Canada Rail Vacations was ready to move on to the next project. The rail travel company hired ChicFlicks to edit a Rocky Moutaineer video and customize it for use across various platforms. The video needed to combine sweeping...

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What is DailyMotion and why you should care

Next month, I'll be introducing you to the world of video blogging, or as it's more commonly called, VLOGGING. You already know how important video can be to build your brand, and I've been sharing some of the tools you will need. Before you start to shoot your own video blogs, it's a good idea to familiarize yourself with the most popular video sharing platforms.  YouTube tops the list for being the most well-known with the highest number of users, but because of it's sheer size, your video can very easily get lost in the shuffle.  YouTube should not be the...

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Loyalty isn’t just for dogs

When you need to buy some cheese, or some facial tissues or a quick pasta dinner, which companies come to mind first?  Every day, we make decisions about how to spend our money based on our brand perceptions. In Canada, we are more brand loyal than our American counterparts.  We like the brands we know and trust, the brands that deliver a level of quality and service that has remained consistent over the years.  We will spend a little more to ensure we give our kids the same gooey grilled cheese sandwich we had as kids, or to know that a...

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