The Business of Video

Tailoring your video to Google trends

I’ve been geeking out on Google Trends for the last 6 months or so. I devour almost every article that lands in my inbox. I take screenshots, run tests, and unpack what I learn so that I can teach or apply the information to my clients’ success. If you haven’t yet investigated or played around with Google Trends, be prepared to go down a very deep, but deeply satisfying rabbit hole. Trends is like Pinterest, but for data lovers. I’ll admit, this part of my personality caught me by surprise, but the clearly the left half of my brain is enjoying...

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The value of Google My Business

Have you been using Google My Business? If not, you are missing out on the power of this valuable - and free - resource. I'll admit it, I was slow to the game with Google My Business, but mostly because I was still stinging from the wasted effort I put into Google +. I wanted to wait a while, see what would happen, how the platform would develop, and whether mapping a service-based business would bring people in the door, so to speak. The game changed when Google Maps updated to allow videos to be added to a Google Listing. I created a...

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Girl Crush: Christina Rowsell

Who: Christina Rowsell, radio host, voice artist, feel-good storyteller. Why I crush: Christina never stops. She is vibrant, full of energy, and funny as heck. I don't think I've ever had a conversation with her where I didn't pee my pants a little.  1st Impression Confession: I met Christina when she was co-founder of  Brighter Business Empower, a Calgary-based networking/learning group. She scared me a little. Most because her elocution was perfect and her voice projected. I did not know she was in radio at the time, but I knew I wanted to know her better. The Wrap: Christina has been in radio long enough that...

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How to leverage your media appearances

I hear this question often: I was on the news, now what? When you - or your business - is featured on the news, it is a very big deal. VERY BIG. If you are like most humans, getting the call or the email asking you to appear on television, speak on the radio, or be featured in print sent you into a tizzy of emotions. You were over-the-moon excited and wanted to tell everyone you know about this news. Then you moved into anxiety over what to wear, whether or not to have makeup professionally done and what you would say....

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Girl Crush: Lisa Hetrick

Who: Lisa Hetrick, artist, muse, Instagram darling. Bringer of colour, light and happiness into your life. Why I crush: Lisa amazes me daily. Her Instagram posts deliver a bit of sunshine to me every day. She shares her art and her technique, and that makes me appreciate the effort that goes into everything she creates. 1st Impression Confession: I have not met Lisa IRL. We were connected online through Katie Krimitsos and the Biz Women Rock Academy. Shortly after I signed up and after a virtual meet n greet, Lisa sent me a wonderful gift in the form her handmade inspirational deck. I was...

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Girl Crush: Brigitte Lessard-Deyell

Who: Brigitte Lessard-Deyell, serial entrepreneur, fireball, and a tireless champion for women. Founder of Women Talk. Why I crush: Brigitte has balls. She has jumped out of an airplane, she has played hockey, hard, and she casts a giant shadow wherever she goes.  She has a huge heart and just wants to bring women together. She has a mission, and is forging ahead like a bull in a china shop. Get out of her way or join the ride. 1st Impression Confession: I did not like Brigitte the first time I met her, but I really wanted to. It was in the early stages of...

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Girl Crush: Jaime Wedholm

Who: Jaime Wedholm, brilliant graphic designer, brand champion, and small business ambassador. Why I crush: I have had the good fortune to watch Jaime's business grow over the last 4 years, and kind of feel like I am part of her story. Jaime is relentlessly positive, except when she's had a few glasses of wine. She's still positive, just with more swear words. I am proud to call her my colleague and lucky to call her my friend. 1st Impression Confession: I had completely forgotten where and when I met Jaime. Fortunately, Jaime did remember where we met - at a networking event at...

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Girl Crush: Velva Dawn

Who: Velva Dawn Silver, goddess healer and teacher, a beacon to all those in the light, angel and goddess healing realm. Why I crush: Velva Dawn has been through so many challenges in the few years that I have known her, and she has overcome every single one - as she would say - with ease and grace. Velva Dawn is genuine, caring and easy to be around. She has a collection of women around her who she wholeheartedly supports and who love her equally in return.  1st Impression Confession: My first encounter with Velva Dawn happened over the phone. I had been told...

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Girl Crush: Rada Chalfin

Who: Rada Chalfin, fashion-forward, closet-cleaning, style consultant who will cull your closet, telling you to toss that sweater from 2001.  Rada knows the rules of fashion aren't one size fits all. Why I crush: Rada has such great energy and her videos on the Style U Best Facebook page make sense to anyone who watches them. Rada has no fear about telling it like it is, but she genuinely wants every woman to embrace her shape and wear only the clothes that suit her best. Her accent is charming, and reminiscent of my childhood, where I was surrounded by string women who...

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Girl Crush: Yvonne Laanstra

Who: Yvonne Laanstra, certified in many things including colour co-ordinating, interior decorating and home staging. In short, she can make ugly seem glorious and harmonious (my words, btw). Realtors love her for her staging finesse.   Why I crush: Yvonne is a lovely person, right through to her core. She continually surprises me with her fearless approach to anything she sets her mind to. She is a dreamer and a doer, and she inspires me daily. She jumps on board with all my crazy ideas and has been a supporter since the day we met. And here is a secret: Yvonne journals like...

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