Video Ideas

Create business video in minutes with YouTube’s Director App

I am probably the only pro video producer who gets excited about DIY video platforms. I believe everyone should be using video to boost their business, and if DIY is what is affordable at the start, then by all means, have at it. When YouTube launched their Director for Business app last year, I just about lost my mind with glee. This app (only available for iPhone at the time of writing) turns anyone into a video director. The app is free and really simplifies the video production process by spoon-feeding you all the details. The app offers more than...

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The Accidental Video Producer

When I make an accidental discovery, I just want to share it immediately.   I use my smartphone a lot. For work, for play, for research, for communication, for payments, and for social. I am not different from anyone else who lives by and loves their device. I also like to think I am just above the intermediate level when it comes to being tech savvy. So when I discover something that has been in front of my face for a long time, I feel sheepish.Until I realize the implications said feature has for business. Then I get excited. I won't make you wait...

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Knowing the power of DIY video

Why is DIY video so popular? The answer to the question is so simple. DIY video is hugely accessible to everyone. If you have a smartphone, you have access to a powerful pocket producer. With every updated version, the technological advances are startling. If you own an iPhone 6, you have the ability to shoot 4K video - that is a quality that could only be found in the priciest of professional cameras. Today's consumers are living - and capturing - their lives by the seat of their pants. Literally. On a daily basis, we make the decision to leave our larger cameras...

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The power of a video testimonial

Take your word of mouth marketing to a higher level with video   Every day, we find ad cards, notepads and fridge magnets inside our mailboxes. But truthfully, how many times have you actually reached out to someone who randomly appeared there among the bills and community news?   Businesses are built on referrals and real-life experience. When you need a lawyer or a real estate agent, do you go straight to your mug cupboard? No. You reach out to your family, friends and community. We put high value in the experiences of people we trust.   Word-of-mouth marketing is more powerful and influential than any...

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Want your profile to stand out? Add animation.

Animated video continues to grow in popularity   Over the last year, ChicFlicks has seen a tremendous rise in requests for animated video. Creators love animated video because it allows us to remove the limits of live video and really flex our imaginations. Clients love it because it is easily digestible, highly shareable and can give you an edge over your competitors. On a psychological level, animations appeal to many senses because they are a mixture of sound, vision, movement, colours and text. That is why, as kids, we found Saturday morning cartoons so captivating: our brains respond well to the mix of visual and...

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The stories I never knew

What's your family story?   My maternal grandfather died when I was 11. I don't have a lot of memories around spending time with him. I used to go to my grandparent's apartment - and then condo  - every Friday after school to celebrate the Sabbath. I would get to their place just in time to watch The Price is Right with my grandfather in his room. Yes, they each had their own bedroom. As a child, I didn't think twice about that setup. It was only after he was gone and the room sat untouched that I thought it was odd for married...

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Employee Generated Video Content

Employee Generated Video (EGV) isn't just good for business. It's good for your employees. As a business owner, you already know the value of video and how it can help your business grow. But if you do not have an in-house creative team or a production crew, the most logical place to turn is to your employees. This form of INSOURCING is invaluable, not only for the content your staff will generate, but for the morale boosting qualities inherent in an exercise that empowers employees to take control. EGV Boosts Employee Morale EGV can be magical for your team. Not only will it encourage your...

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Welcoming visitors with a home page video

Having a video on your home page is a wonderful way to greet potential clients. Sending an email to a faceless entity is not very welcoming; a video lets people see who you are and forms an instant connection. A video that includes a call to action and a brief introduction to the services offered encourages visitors to your website to click through to your other pages. Not sure how to proceed or what to say? ChicFlicks offers scripting services as an add-on to our affordable video production options. ...

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